Babaya South Africa is a South African based baby and kiddies online clothing store, founded by two sisters in Johannesburg, that specialises in modest wear for babies and children. Founded in 2015, we started as a concept store that focused on #babysfirstabaya and #babysfirstkurta bringing quality, trendy baby religious wear which was a first in its market, both locally and internationally.

Through product expansion we introduced “Playful”, a range that is pretty, comfortable and fun that caters to young girls up to age 11.

All our garments are thoughtfully designed and made with lots of love using local manufacturers, as we believe in empowering and supporting local and doing our bit to grow our economy.

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